New Upgrade MISS VEG – Shushi

As early 2004, BGH Group’s retail brand of ready-to-eat salad products” MISS VEG- Tianniu” and food service brand “SAPIV” were officially launched. After decades of unremitting market cultivation and branding, the brand “MISS VEG- Tianniu ” earned a good brand reputation because of its rich and complete product line, stable high-quality performance and the fresh and healthy modern lifestyles which we are aim to offer to our customers. Moreover, the brother brand “SAPIV” is also constantly grow and develop, successfully become a well-known international catering enterprises partners. SAPIV is the first choice as major events designated suppliers of fruits and vegetables, also preferred by chefs of catering industry ready-to-eat salad products category.

In order to further promote the development of ready-to-eat salad products, and actively promote healthy, fresh and natural life, to enhance the development of both retail and foodservice channels’ brand influence, “MISS VEG- Tianniu” and “SAPIV” have upgrade to “MISS VEG – Shushi “. While the brand name has been newly upgraded, our product formulations and product packaging also take a comprehensive upgrade. Our sales channels are also expanded, consumers can purchase our products both online and offline. 2017, say hi to MISS VEG – Shushi.

While MISS VEG keeps providing fresh and health products to the public, we also want to promote a healthy life style. From the field to end user, we strictly control each step during the whole processes, to ensure products’ safety. We believe that the MISS VEG will open a new era of healthy food.

New packaging, quality assurance

The new upgraded MISSVEG- Shushi’s retail products have launched with a new look.

CLASSIC MIX Salad series, particularly adding the Salanova lettuce, romaine lettuce, lollo rossa red, arugula, frisee, kale, spinach, etc., to retain the original flavor of the unique western salad.

COLORFUL MIX Salad series are lettuce based mixed salads, each product has different ingredients, such as cucumber, carrots, purple cabbage, red pepper, green peppers, which taste sweet.

MISS VEG- Shushi’s new products are now launched in the following supermarkets and online shopping platforms (regional sales in East China, North China, and South China): Carrefour, Metro, Oakland, Auchan, BLT, Ole, City ‘super, Jiuguang, Huijin, Parkson, Izumiya, Hangzhou Tower, Hangzhou Lianhua, Greenland Group, Takashimaya, Marche, Maruetsu, Hema, Yiguo, Benlai, fresh market.